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PGP IN DIGITAL MARKETING

Digital Marketing
Make your presence felt and expand your demographics.
 
In the coming years advertising digitally will be the most iconic concept for a brand to promotes their products on the digital platform. The source for digital marketing is the internet and with that, it can handle social media, search engines, and all the other channels to reach out to the consumers. According to the people, digital marketing is an altogether diverse platform of marketing and forthcoming customer and with the help of it to understand the behavior of the customer compared to using outmoded style.

It is a marketing technique that brings the customers and makes them interact with their marketing encouragements. Digital marketing has for its customer is that, anything that is related to building the customer's brand, writing a tweet on Twitter for identification of the brand and to create engagement, all the strategies that market the brand to make two-way interaction between the brand and customer.

According to the study, people think the terms internet marketing and digital marketing are the same but their thinking is not even close. Internet marketing means advertising on the internet only whereas digital marketing can be marketed at platforms such as subway platforms, video games, or any app.


The simple reason big companies or small companies adopt online or digital marketing is that it is profitable and backs the brands to grow higher with great recognition. You have your hands on every penny you spend in digital marketing of your brand with precise amount viz traffic, conversions, and pages with high conversion. The brand will have their total focus on the utilization of fund in digital marketing are coming out profitable or not because marketing is what going to bring them engagement and interaction and funds out of it including surplus.

Approximately there are 1.5 lakh jobs created every day in the field of digital marketing in India and the number would rise even more with no depression.

In this field of Digital marketing, the things that will help you most to pursue your career in this field are tons of experience, strategy implementation, communication skills, and creative thinking which is the most crucial one.

Being a PG in digital marketing will not be less attractive for the big business entities that to from the well-known, astonishing, highly verified, with boundary-breaking opportunities of Learn N Lead.

The course duration of Learn N Lead’s post-graduate program in Digital marketing is of 12 months with an impressive and well-updated course that will help you learn till the depth of digital marketing. Learn N Lead is the agency that provides a course that is easily be succeeded in and this PGP digital marketing course is one of them. Learn N Lead is backed with several professionals for the following PGP course with a highly excellent year of experience in the digital marketing field and would share their techniques and special knowledge with you in this course.

The instructor’s selection process is made rigid and there are only a few who get the opportunity to work here to give their best to the experienced graduates. At Learn N Lead the teaching process is way far diverse than any other education agency with 80% of practical knowledge and 20% of theoretical which altogether make their students well-brushed and upskilled postgraduates. The professionals will be rendering you the learning with the help of email, voice, and video clips. There won’t be any questionable matter from our side for the learners in the cruise of the digital marketing training program.

The whole syllabus for the PGP in digital marketing is made by keeping in account all the aspects of this field to not let the students miss any opportunity in the career ahead. Seeing the course syllabus, the reading notes are made with an utmost good concept, with high-quality language for the learners to have no difficulty while referring them. Along with that, they will have assignments, quizzes, a communication check test, and a final year project. The final year project will help the learners to know what have they learned in this PGP course by implementing their learning and understand where they stand with knowledge acquired by practical measures, theoretical measures, and actual tasks are done. Learners will have lifetime authority to go through the learning material from the program whenever they want.

So, brush and upgrade your digital marketing skill at Learn N Lead with the PGP in Digital marketing online certification course.




Why Digital Marketing?
Learn how to make a brand a big player.

11 Cr

The Market Size Is 11,000 Crore and Increasing with No Breakdown.


18 L

In 2020 There Were 18 Lakh Job Opportunity in Digital Marketing.


30%

There is a 30% Increase in Online Advertising on year on year basis.


25 Cr

Spending Was Done on The Digital Media Advertisement In 2020


2026

Online/Digital Marketing Is Subjected to Reach USD 24,000 Million.

On the completion of this program, you will:


Learn Google AdWords, Fb Ads, Google Analytics, And SEO

Learn Content Marketing for Brand Identification and Growth

Learn Inbound Marketing, Paid Marketing, SMM, And Web Analytics

Expert In Planning, Managing and Executing Integrated Multi-Channel Campaigns

Prime Person to Lead a Team of Digital Marketers and Lead Initiative for The Organization

Understand The Working of Digital Marketing and Optimize with It.

 
Program Highlights
See which benefits you can derive by joining this program.

Overview



12 months online course
Collaboration made with several other organization and universities around the world to give and take learnings
Assisted with career guidance and mentorship by us and leaders
Interview preparation and resume review
Apply for digital marketing manager, content manager, SEM manager, SEO specialist, and social media
Skilled with SEO, SMM, content marketing, marketing analytics
You Will Be Certified with A Certified Trainer Certificate

Projects Undertaken



Customer satisfaction
Return on investment for diverse marketing strategies
Create and design a blog
Google search engine case study
Social media strategies for online shopping carts
Targeted marketing with Facebook analytics
Analysis and comparison of traditional marketing to digital marketing
Carry out promotional activities through coupon codes
Analysis of competitor in digital marketing
Program Curriculum
An overview of what you will learn from this program.
  • What do you mean by digital marketing?
  • Why Digital Marketing is mostly preferred in the industry?
  • Understanding the process of Digital Marketing.
  • Enlightening Brand visibility
  • Niche Targeted Traffic Concepts
  • Implementing Strategies for lead Generation
  • ways of Converting Traffic into Leads and sales
  • Ways Visitors Engagement
  • Website Planning
  • Registering Domain & Webhosting
  • Mapping Domain Name to web Server
  • Significance of Responsive
  • Creating Blueprint for website
  • Creating web pages & content (WordPress)
  • Integrating themes and Plugins
  • Engagement Options
  • Domain Registrations
      • Domain for SEO Standards
      • Top servers for Hosting Space
      • Mapping your Domains
      • Tools to find expired Domains

    Introduction for SEO

      • Introduction to SERP
      • Types of search engines
      • How search engines work
      • SEO Importance

    Google algorithm and latest Updates

      • How Google algorithm works
      • Latest updates of Panda, Penguin & Humming Bird
      • How Panda, Penguin & Humming Bird Works
      • Fixing Panda, Penguin & Humming Bird

    Google algorithm and latest Updates

      • On-Page Optimization
      • Keyword Planning
      • keywords and its importance for SEO
      • Niche Targeted Keyword Research
      • Tools for keyword research
      • Tools for Competitor analysis
      • Steps to Fixing the right keywords Importance of Title tag
      • Importance of Meta Keyword and description
      • Website Structure
      • Static & Dynamic web optimization
      • Understanding URL’s Structures
      • Importance of Content
      • Optimizing Web Pages
      • Importance of Blogs
      • Creation & Integration of Sitemaps
      • Google Analytics and webmaster integration
      • Website analysis Checklist

    Off-Page Optimization

      • Introduction to off-page optimization
      • Importance of Domain & Page Authority
      • Importance of Trust flow & Citation
      • How to increase Domain authority?
      • Types of backlinks
      • Importance of link building
      • Types of link building
      • Do’s and Don’ts of link building
      • Strategies & Techniques for Link building (Page rank is no more)

    Local SEO:

      • Local Business Listing
      • Google places optimization
      • Improving Rankings

    SEO Reports

    • SEO Tools List
    • SEO On-page & Off-Page Audit Report
    • Monitoring SEO Proces
  • Introduction – Success with AdWords Campaigns
      • Introduction to Pay Per Click
      • Advantages of PPC
      • Entities Involved in PPC Advertising
      • BluePrint of a PPC Ad
      • Properties of a Compelling PPC Ad
      • General Formula for Calculating PPC

    Landing Pages

      • Introduction for landing pages
      • Types of Landing pages
      • Creating Niche targeted Landing Pages

    Quality Score Defines Your Success

      • What is the Quality Score &what is its importance?
      • How High Should Your Quality Score Ranking?
      • Google Lets the Users Rank Your Ads by CTR
      • The Yellow/Pink Top Three Position in Google Ad Words
      • How You Can get the Quality Score of Your Keywords
      • How You Can Safeguard a High-Quality Score
      • Landing Page Quality Score Guidelines

    AdWords billing Account and Campaign Structure

      • Building the Account
      • Prepay Budget
      • Post-pay Budget
      • Billing Method
      • Monthly Invoicing
      • Keyword Grouping

    AdWords Tools

      • Keyword Tool
      • IP Exclusion
      • Traffic Estimator
      • Insights for Search
      • Ads Diagnostics Tool
      • The Google Ad Words Universe
      • Google Search Partners
      • Google Display Network
      • Google Video Network
      • Google Apps Network
      • Google Product
      • Mobile Ad network

    Settings in Google Search AdWords

      • Locations and Languages
      • Networks and Devices
      • Bidding and Budget
      • Delivery Method (Advanced)
      • Ad Extensions
      • Location Extension Example
      • Call Extension Example
      • Advanced Settings
      • Ad Delivery: Ad Rotation, Frequency Capping

    Settings for Google Ad Words Search Campaign

      • Language
      • Networks
      • Bidding and Budget
      • Ad Extensions
      • Advanced Settings

    Keywords

      • Broad Match Keywords
      • Broad Match Modifier
      • Phrase Match
      • Exact Match
      • Keyword Research
      • Let Google Work for You

    Keywords

      • Negative Keywords
      • How Do Negative Keywords Work?
      • Sculpt Campaigns with Negative Keywords
      • Building a Great Negative Keyword List
      • How Do You Add Negative Keywords?

    Google Ad Words Campaign Tracking

      • Google Ad Words Conversion Tracking
      • Linking with Google Analytics
      • Importing Goals from Google Analytics
      • Ad Words Search Funnel

    Bid Management and Your Daily Budget

      • How to Set the Right Bid the First Time?
      • The Ad Words Auction
      • Shaping Your Daily Budget
      • Small Trick for Campaigns
      • Ad Group Level vs. Keyword Level Bid Management

    Landing Pages–The Google Ad Words Extension

      • Test Your Current Landing Pages
      • Imitate Successful Ads and Their Wording
      • General Landing Page Advice
      • Remember Your Quality Score

    Optimizing Your Ad Words Campaigns

      • It’s All One Big A/B Test
      • How Much Time Do You Need?
      • Ad Optimization
      • Bid Management
      • Escalating Your Keyword List
      • Negative Keywords
      • Include Current Offers and
      • Quality Score Optimization
      • Importance of Conversion Tracking

    The Ad Words Interface

      • Networks
      • Ad Extensions
      • Dimensions
      • Which is the Metrics that you will need in Your Ad Words Interface?
      • Features in the Ad Words Interface

    AdWords Editor

      • Introduction & Importance of AdWords editor

    My Client Center (MCC) Account in Google Ad Words

    • How Do You Get an MCC Account
  • Overview of Social Media Marketing
      • Introduction
      • Promotion Types
      • Importance of landing Page
      • Tools that you should use in Social Media Marketing

    Facebook Marketing (B2B & B2C Promotions)

      • Introduction to Facebook advertising in 2016
      • Evaluating your Competitive Facebook ads
      • Working on the power editor tool
      • Creating Facebook ads
      • Creating Facebook Ads Reports
      • Create Instagram Ads using Facebook Ads
      • Studying and improving Instagram Ads

    LinkedIn Marketing (B2B Promotions)

      • Introduction to LinkedIn Ads
      • Competitive analysis on LinkedIn Ads
      • Crafting LinkedIn Ads
      • Makingof Analysis Reports

    Twitter Marketing

    • Twitter Ads Campaign for Business
    • Analysis Report
  • Overview of Display Ads
  • Importance of Display Ads
  • Types of Display Ads
  • Display VS Contextual Ads
  • Working with Display Ad Networks
  • Tracking & Measuring ROI
  • Generating Reports
  • Multiple ad formats, targeting criteria and remarketing
  • Learn to adverse video on YouTube using AdWords
  • Adverse on the display network using the mobile platform
  • Why Use Email Marketing at All
      • The objective behind using a Professional Email Marketing Service?
      • Blue print of Email Marketing
      • Reasons to choose Email Marketing
      • Importance of Advertising Industry
      • Difference between Email Marketing and Advertising?

    Types of Email Marketing

      • Opt-in email
      • Double-Opt in
      • Broadcast email
      • Auto Responder email

    Setting up Email Campaigns

      • Creating Landing pages
      • Design and construction
      • Completion, testing and sending
      • Creating bulk emailing campaign
      • Advanced Tracking Segments

    Tips for Email Campaign

    • Spam Violates
    • Guidelines for CAN-SPAM Compliance
    • Tips to send emails directly to inbox instead of the spam folder
    • Top email marketing software’s list
    • Implementing A/B testing to increase ROI
  • Overview of ORM
  • ORM Importance
  • Understanding of ORM Concepts
  • How can you deal with criticism online
  • Top 10 ORM Commandments
  • Creating a positive brand image online
  • Monitoring Tools for ORM
  • Top Examples of ORM
  • Overview of Google analytics
  • What is the mechanism of Google analytics?
  • Summary of Google analytics structure
  • Significance of analytics insights
  • The prominence of cookie tracking
  • Google Analytics Cookie Usage on Websites
  • Google analytics account set up
  • Addition of analytics code in a website
  • Status of goals and conversions
  • How can you setup goals conversions?
  • Bounce Rate & Exit Rate Importance
  • How are funnels vital
  • Set up funnels in goals
  • Integrating AdWords and analytics account
  • Marketing Strategies via Google analytics
  • Outline of Tag Manager
  • How to set up link tagging
  • Significance of filters and segments
  • Monitoring traffic sources & behavior
  • Web Analytics Reports
  • Mobile app fundamentals
      • Introduction to mobile apps for business
      • Platforms Apps development
      • Types of Apps Stores

    Launching App like Pro

      • Ways to launch App
      • Pros and Cons of App

    Make Money from App

      • Free VS Paid installs
      • Making money from App
      • Strategies for Making money from App

    APP Store Optimization

      • Introduction
      • Keyword Research
      • Competitive Analysis

    Ways to promote and market your app

      • Increasing Positive app signals
      • Strategies for Reviews to rank higher
      • Improving Apps download regularly

    Apps tools

    • App analysis tools
    • App keyword research tool
  • About Affiliate Marketing
  • Models of Affiliate Marketing
  • How to produce and convert leads?
  • Affiliate Marketing Strategies and secrets
  • inaugurate as an affiliate
  • How can you make money in affiliate marketing?
  • Top affiliated networks
  • How to get accepted as an affiliate by the top affiliate networks
  • The course consists of the following subjects:
      • Introduction to Content Writing
      • Content Writing Process
      • Content Writing Tools
      • Content Writing and Internet
      • Content Writing Career

    The above subjects will include the following topics:

    • Worldwide web from content writing perspective
    • Social media from content writing perspective
    • Internet from a mobile user’s perspective
    • Business angle of content writing (Facebook, Twitter, LinkedIn, Stumbleupon, Scribed)
    • Types of content processes
    • Content writing tools
    • Content delivery formats
    • Content marketing
    • Future of content writing
    • Selling your content online
    • Content writing as secondary source of income
    • Plagiarism
    • Content protection
    • Tags, keywords, hash tags
    • Text, audio, video content production
    • Content attributes
    • Infographic
    • Introduction to Internet Technologies and its effect on content writing
    • Introduction to CMS
    • Free tools
    • Paid tools
    • How search engines work
    • What is Search Engine Optimization?
    • Links to useful websites and blog
    • Legal implication
Capstone Projects
Test your skills and mettle with a capstone project.

Customer Satisfaction


Measure and monitor customer satisfaction for digital marketing agencies by conducting customer surveys. Customers prefer instant gratification for money spent; provide them that in a practical way with the systemic and genuine approach.


Google Search Engine Case Study Analysis


Bringing a website to the top of the search results in the Google search engine. You will use various SEO and marketing strategies to improve the page rankings of your chosen website and analyze the caste study of its journey to the top.


ROI for Different Marketing Strategies


Contact different companies and comprehend their budgets for various marketing approaches. Carry out thorough analysis of the returns that the company expect in various metrics such as Future Value, Net Present Value, and Internal Rate of Return.


Create and Design a Blog


Develop a flair for writing and post as many blog posts as can be written creatively. Implement various digital marketing strategies on the blog and make it more attractive to visitors. Practice creating backlings and content design through the medium of the blog.




Social Media Strategies for Online Shopping Carts


Use your skills to create and develop a seamless digital marketing project which revolves around social media. Target customers who have built shopping carts but haven’t checked them out through social media remarketing strategies.


Analysis and Comparison of T. to D. Marketing


Analyze and compare traditional marketing strategies to the modern digital marketing strategies. Evaluate the returns that a company receives from various components of digital marketing – RoI, conversion ratio, feedback, audience interaction.


Targeted Marketing with Facebook Analytics


Track viewers who have viewed ads on Facebook across all Facebook channels such as Facebook lite, Messenger, Desktop, Mobile app etc. with the help of Facebook analytics. Target users with advertisements at a completely granular level.

Carry out Promotional Activities Through Coupon


On the basis of coupon codes, obtain valuable data about customer behaviour and feed it into different AI-based e- commerce algorithms to predict customer behaviour with greater accuracy and improve customer loyalty.


Analyze Competitors in Digital Marketing


Evaluate, imitate, and outperform a company’s competitors in the field of Digital Marketing. Explore the various tools which are available to analyze competitor operations and strategies such as Google Analytics, Facebook Analytics, SpyFu, SimilarWeb, SEMrush etc.


Utilize Visual Keyword Tools


Collect and make use of a plethora of keyword analysis tools which have the capability to connect to search engine APIs, retrieve most of the data associated with organic searches, perform evaluation and analysis, and deliver the best results to the users.


















































Why Learn N Lead
Enroll with India’s number one online educational course provider
 


USERS
27165+
 

TOP RANKED PROGRAMS
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INDUSTRY EXPERTS
500+
 

TOP DATA SCIENCE FACULTY
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Data Science Batch Profile
Experience Distribution
NEW1
Our students include freshers and experienced professionals from across industries, functions and backgrounds.
Educational Background
Industry Diversity
Placement Assistance*
Take advantage of Learn N Lead’s partnerships with India’s leading IT companies.

Opportunities with Leading Companies

Workshops on Resume Review

Career Guidance & Mentorship

Hiring Partners
Learn N Lead promises a job at the end of the program.



How to Get Certified
Find the steps below to get certified.




Application Form


Apply by filling a simple online application form.






Application Shortlisting


Shortlisted candidates need to appear for an online aptitude test..





Application Review


Admissions committee will review and shortlist..






Application Finalization


Screening call with Alumni/ Faculty.

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FAQs
Find all the answers for your doubts.
What is the PGP in Data Science course from Learn N Lead and what makes it different from individual courses?

The course is carefully designed learning path that has been created by some of the leading industry experts. The structure of the course curriculum has been set up in a way that even a complete beginner to Data Science will be able to follow the course progression and understand all the course materials clearly. Our world-class instructors will ensure that you become a master of Data Science by the time you complete the course.

Can Learn N Lead provide the PGP in Data Science course at a location near me??

Our course content is intended to reach learners globally. Whether you reside in any country be it India, Canada, USA, Philippines, Singapore, Malaysia, Australia, or European countries like UK, Germany, Netherlands, Germany or somewhere else, you will be able to access our content 24/7, at any time of the day. The reason for this is that our content is available 100% online. You can access all of our content sitting at your home or office.

Can I ask for a support and doubt clearing session if I want to understand the topics at a deeper level?

Learn N Lead offers 24/7 query resolution and you can file a ticket with a dedicated support team at any time. We provide both email and video chat support for all the queries. If your query does not get resolved in a suitable amount of time through email, we will arrange live one on one sessions with our world-class instructors who would be more than happy to guide you through your doubts.

Does Learn N Lead provide any kind of job assistance?

Learn N Lead supports its learners by providing placement assistance to all learners who successfully complete the course and pass all the exams, projects, and assignments. We have partnerships with lots of MNCs and other top employers around the world. Through our networks of contacts, you can successfully land a job in several outstanding organizations and equally great enterprises. We also conduct several free seminars and workshops on how to create one’s resume and how to prepare for job interviews. We will also conduct counselling sessions which will be for Career mentoring and participating in Career fairs.

Is Data Scientist a good Career choice?

Data Science is in huge demand in many industries, ranging from IT to Finance to Ecommerce to Manufacturing to Healthcare to Retail. It is the fastest growing job on Linkedin and is predicted to create 11.5 million jobs by 2026. This makes Data Science a very lucrative career choice. Also, the number of people who actually possess the requisite skillsets to become a complete Data Scientist is very little. Thus, there is a high demand of Data Scientists but a low supply of qualified people. So Data Scientists can demand as big a salary as they want and the companies will have to comply with their demands.

What are the skills required to start a job in the field of Data Science?

The skills you will require to land a job in the field of Data Science are - Python Coding, Hadoop platform knowledge, SQL Database/Coding, working domain-specific knowledge of Machine Learning and AI, Data Visualization skills, Statistics, Multivariable Calculus and Linear Algebra.

What are the tools and technologies used to teach this PGP in Data Science course from Learn N Lead?

Python, Tableau, SQL..

What is the duration of this PGP in Data Science course?

The PGP in Data Science course from learn N Lead is a 12 month long online program.

Which topics are covered in the course curriculum of the PGP in Data Science course from Learn N Lead?

There are several topics pertinent to the field of Data Science which are covered in this PGP in Data Science course. Some of them are as follows – Regression, Predictive modelling, Clustering, Time Series Forecasting, Classification etc. There are exercises which require one to structure a business problem into an analytics framework using Statistics and Data Modelling. There are also data cleaning, data transformation, Deep learning, and Natural Language Processing (NLP) topics.

Which sectors are the capstone projects based on?

Retail, Web and Social Media, Supply Chain, Entrepreneurship, E-commerce, Banking, Healthcare, Insurance, Finance and Accounts etc.

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