Digital Marketing Fundamentals

Digital Marketing Fundamentals


  • 6 Months Live Online
  • Multiple Simulation Exams
  • Student Handouts


  • Course Completion Certificate
  • Industry Based Trainers
  • Job Assistance

Digital Marketing Fundamentals

Know your way around the Digital Marketing Fundamentals.



Digital marketing has storm-filled the world, produced a broad pool of online advertising, and is the new motto in the marketing sector.

With the rise of digital marketing, digital marketing experts are in great demand, who can use the pros of this area to optimize their organization's revenues. Fundamental digital marketing certification is a starting course for anyone wishing to enter the field of digital marketing. The course follows a curriculum designed in industry and focuses on training to build the basic skills necessary to thrive in digital marketing.

Course Objective
• To attach you with the most effective fundamental methods of digital marketing. having excel knowledge in the digital marketing domain is like a cherry on the top.
• Digital marketing makes innovation simpler.
• Branding, image building of the product for web pages and internet to earn a good amount of goodwill.
• To create a strong base of marketing needs through spreading large numbers of people over the internet.
• Efficient skill to market the product.
• Grab the real industry-centric insights to prepare for whatever s coming your way.
• After completing the course zooming out for opportunities in the priority task.

Eligibility Criteria
• It’s a foundation course so no prerequisite is required.
• Knowledge of marketing and social media application would work.

Key Learning
• Analytics and data insights.
• Business strategy
• Content marketing
• Display advertising
• E-commerce
• Email marketing
• Local marketing
• Mobile
• SEM
• SEO
• Social media
• video
• Web optimization

Program Highlights

See which benefits you can derive by joining this program.

6 Months Live Online Training
The study material that includes eBooks, soft copy, sample papers, research papers, mock papers, test papers, and more.
The class will help virtually over a specific platform.
24/7 support provided to the aspirant for doubt and query concerns.
The lectures will be recorded for the attendees that won't be able to make it to the live session due to certain circumstances.
Program Curriculum

An overview of what you will learn from this program.

  • What is Marketing & Marketing Management?
  • How has Marketing changed over the years?
  • How is Digital Marketing different from Marketing? (Deliverability, Measurability etc)
  • Understanding the Digital Consumer
  • Digital Marketing Channels
  • Digital Marketing Metrics
  • Marketing Refresher
  • Digital Marketing Overview
  • Basics of Website
  • Identify & Set Up Brands Digital Presence
  • Execute Website UI & UX
  • Web Analytics Basics
  • Quiz
  • Lab
  • Building Social Real estate
  • Using Channels – Facebook, twitter, Crowd sourcing etc
  • Using Strategies to Connect to audience
  • Measuring Performance – Social Engagement & Traffic back to site
  • Online reputation management
  • Analytics, Strategy and Operations in Digital Marketing
  • Setting Up the Web Analytics
  • Working with Google Analytics
  • Digital Marketing Strategy
  • Digital Marketing Operation
  • Introduction to Social Media Management
  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Other Social Media Channels
  • Managing Social Media Channels
  • Quiz
  • Lab
  • SEO Basics & 101 Checklist
  • Identifying Keyword Themes
  • Measuring SEO Impact
  • Content Marketing
  • Inbound Marketing
  • Basics of Search Engines
  • Onsite Content Optimization
  • Onsite Technical Optimization
  • Off-Page Optimisation
  • SEO Management
  • Quiz
  • Lab
  • Trends in SEM
  • Google Search Basics
  • Google Search Optimizations
  • Google Shopping Campaigns
  • Gmail Sponsored Promotions (GSP)
  • Google Ads 101
  • Search Advertising in Google
  • Display Advertising in Google
  • Video Advertising in Google
  • Mobile Advertisement in Google
  • Shopping Advertisement in Google
  • Managing Google Ads
  • Quiz
  • Lab
  • GA Walk Though – Identify relevant KPIs
  • Identify Traffic Sources
  • Track Traffic mapped to Consumer Funnel
  • Setting Up the Web Analytics
  • Working with Google Analytics
  • Digital Marketing Strategy
  • Digital Marketing Operation
  • Quiz
  • Lab
  • Digital Marketing Maturity Model
  • Evaluate Channel Goal completions
  • Create Marketing Dashboards
  • Optimize Channels
  • Building Marketing Plans
  • Quiz
  • Lab
  • Create Editorial Calendar
  • Content Distribution Strategies
  • Content Marketing Analyze & Act
  • Content Marketing
  • Inbound Marketing
  • Quiz
  • Lab
  • Display advertising basics
  • Google Display Network
  • Quiz
  • Lab
  • Understanding Remarketing
  • Types & Remarketing Strategies & Communication
  • Analyzing remarketing List performance & Optimizations
  • Quiz
  • Lab
  • What is an email from a marketing point of view?
  • Building an email list
  • Managing an email list
  • Email automation
  • Measuring impact and optimization
  • Quiz
  • Lab
  • Role of AdTech & MarTech
  • AdTech Platforms
  • MarTech Platforms
  • Billing Model
  • Target Audience
  • Mobile App Marketing Basics
  • Traffic Strategies for Mobile App
  • Mobile Advertising
  • Analyzing Mobile App Performance
  • Quiz
  • Lab
  • Role of AdTech & MarTech
  • AdTech Platforms
  • MarTech Platforms
  • Billing Model
  • Target Audience
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How to Get Certified

Find the steps below to get certified.



Application Form
Apply by filling a simple online application form.


Application Review
Admissions committee will review and shortlist..


Application Shortlisting
Shortlisted candidates need to appear for an online aptitude test


Application Finalization
Screening call with Alumni/ Faculty.

Digital Marketing
Fundamentals

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FAQs & Answers

Find all the answers for your doubts

What is Digital marketing and how is it useful for businesses?

Digital marketing enables a company to develop its brand and to promote awareness of its products on the internet. Enterprises utilize digital marketing platforms for branding objectives and to enhance the reach of their products. This helps them become more transparent concerning their goods and consumables. Digital marketing implies sensitizing a product using online advertising methods such as social media, emails, videos, etc.

What skills will you learn after completing the certification in Digital Marketing?

You will invest your time with digital marketing teams and get practical expertise in digital marketing through your organization's marketing activities. Once you have received your certification, you will learn how digital marketing works. Various approaches, such as paid marketing, incoming marketing, online analytics, and social media marketing, are introduced. The training will also improve your planning and implementation abilities to make you competitively qualified.

What all modes are available for training at Learn N lead?

We provide training through three methods during the career, including live virtual education, e-learning, and physical training.

Whom to refer in case of doubts and queries?

If you have any doubts, you can always contact support@learnnlead.com at the address provided below.

Which is a better mode among E-learning and Live Virtual classroom training for Digital Marketing Certification?

In honesty, many applicants prefer the Virtual Classroom Live instruction as it enables a person to synthesize information quickly because the course stays in the recording mode. However, you may easily choose the e-learning method if time is a problem for you because it gives access to education for all time. LVC training should always be done as it is cost-effective and informative.

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