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IT Service Management
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Course Description

This course provides students with an introduction to the basic principles and strategies of Search Engine Optimization (SEO). Students will learn how SEO can be used to market websites and companies, and will gain an understanding of the strategies, techniques, and tools used to optimize the information they present online to improve visibility using search engines.

This course is designed for students and professionals who would like to learn methods to market corporate or individual websites and optimize them to be found more easily using search engines.

Course Objectives

  • Describe the background, purpose, and business goals of Search Engine Optimization
  • Identify integral Search Engine Optimization strategies, techniques, and tools

During The Course

  • Lecture 1 : Introduction to Search Engine Optimisation. pdf file
  • Lecture 2 : On-Page Search Engine Optimisation pdf file
  • Lecture 3 : Keywords pdf file
  • Lecture 4 : Design and Architecture of the Websitepdf file
  • Lecture 5 : SEO Important Rules pdf file
  • Lecture 6 : Link-Buildingpdf file
  • Lecture 7 : SEO - Local Search pdf file
  • Lecture 8 : Conducting website Auditspdf file
  • Lecture 9 : Critical Algorithm Updates pdf file
  • Lecture 10 : SEO Tracking pdf file
  • Lecture 11 : SEO Career pdf file
  • Lecture 12 : SEO Tools pdf file

Course Features

  • Self-Paced online courses.
  • Course can be conducted completely online.
  • Complete ready-to-deliver online course with syllabus, sequenced lessons, course descriptions, course objectives, detailed checklists, and assessments.
  • Assessments, lesson presentations, and reading assignments are designed to meet specific course outcomes.
  • Interactive classroom lectures are self-contained learning objects.
  • All content has been developed by industry leading subject matter experts.
  • Any required text is included as an eBook with the course and resides within the course for easy student access.
  • Lesson presentations are also provided as Audio-to-Go, for on-the-go learning.

Who should do this course ?

  • It Professionals
  • Management Professionals
  • Architects
  • Data Analyts
  • Any Graduate.
  • Anyone who have interest in IT.


SEO is the technique of optimizing your website and getting it placed in the high ranking of search results. It is one of the most preferred mode of Internet Marketing.
Improvement in ranks will lead to increase in relevant traffic from various sources.

1. More Traffic = More Leads.
2. More Leads = More conversions
SEO is an ongoing process as your competitors always try hard to fetch your place on the ranking table, hence executing SEO for a particular time period is never a promising idea. On the other way round, one cannot expect that he/she will invest once & rule the 1st place in search engines for life-time. Nothing is permanent, neither the rankings, nor the algorithms. Google keeps on updating its algorithm every now & then for better user experience; hence one needs to keep his SEO strategy implementation at its best.
We can guarantee our efforts, but not results. In the world of SEO, guarantee is a speculative term and many SEO companies have been using this to get more business, but the bitter truth is neither them nor us have the control over search engine algorithms as it is a third party platform and hence offering guarantee will be nothing more than a dummy commitment. Do not fall into this trap if anyone has offered you a ranking guarantee in search engine.
SMO (Social Media Optimization), is related to internet marketing on several online media by smart way. SMO managed facilities and services helps to improve a brand's visibility online and increase traffic on the website Click Here to get more information on Social Media Optimization.
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your siteís ability to attract browsers.
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result. Landing pages are typically associated with Paid Campaigns like Google Adwords, because they can be customized to fit with the ad copy to improve quality score.
Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.
Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.
You can access all of our online training tools immediately upon registration. For eLearning courses you will receive your course binder via FedEx a few days before your course begins.
You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn't necessary for every part.
You can make payments through all leading bankís Net Banking, Credit Card or Debit card. For any assistance, contact our Service Support Team.


Anamika Mishra

I strongly recommend learn N lead for their Simple and Easy way of teaching. I learnt SEO from learn N lead.

Avinash Mudgil

I took the SEO course from learn N lead, and it's amazing. It certainly added value to my career. Thanks to the trainers, they are the best trainers one can possibly get.

Raju Krishnamurthy

I had joined the SEO online course, the experience overall has been good, The trainer was very exceptional.

Megha Rani

My experience with learn N lead has been very enriching. The faculty was quite experienced and had a deep knowledge on the subject.

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Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
learn N leadís SEO course is priced at $499 for Self Paced Learning and $999 for Online Classroom Flexi-Pass.
After completing the course you will receive Simplilearnís certification in Twitter advertising.
Once youíve completed the SEO course, youíll need to register on the Google Analytics Academy website. From there, youíll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes